Some views from a non-member.
To persuade me to join I would want to be able to understand what the tangible benefits are.
I was a member of the UK V Max Club many moons ago - the 'benefits' were a jacket patch, a sticker that informed others that I was a member, a quarterly magazine and a discount from some vendors.
There was no issue with the patch, the sticker? Hmmm. The magazine content was, at best, average (but that is down to the members contributions not the club) and I never was able to save much from the vendors.
As a result, with little or no perceived benefit I let my membership lapse.
So how do you sell the VMOA?
First off, what is its mission? Do o existing and potential members understand what it is trying to achieve? Does it have a mission statement?
To use a marketing term, does the VMOA 'sell the sizzle' - your promotions should sell the sound and smell of the sausages cooking, not the fact that you are talking about them.
To take a mercenary approach, what's in it for me?
This is where you have to try to be all things to all men (and women).
Social?
Technical?
Entertainment?
Support?
Parts?
Affiliations with other groups?
Discounts? etc.
Do you have like minded folk working within these groups who have the passion to develop that section and move with the times and needs of members?
Those of us who reside outside of the US are unlikely to be able to benefit from most of the features that VMOA membership can (or could) offer.
That said technical and support does cross borders and oceans so perhaps an associate membership that allows access to the site and electronic access to the mag might be considered?
Well done for having the balls to put your head above the parapet to receive the flack (and other smelly, less solid matter
uke
I hope all of the posts above will help you develop a stronger organisation. :clapping: