I can't see how air would move into a tail pipe, especially above idle.
Not my statement but I'll try to help.
Exhaust reversion is always present, when the exhaust stroke is at TDC the exhaust valve is still open, when the piston starts coming down for the intake stroke it pull some of the exhaust gases back into the combustion chamber.
How much it does this is dependent on cam timing, profile, intake and exhaust overlap, duration etc. A cam that didn't do this at all would be a VERY mild cam, like maybe on a lawnmower. The more aggressive the cam, the the more it will do this. It's what makes that cool lumpity lump idle and it's also what contributes to poor throttle response on big cams.
This effect would be most pronounced in one pipe/one cylinder, when you start adding more cylinders like downstream of a collector the reversion effect at the sampling point is diluted.
Just my opinion based on what I "think" I know here but;
1. the reversion pulse can't be any greater than the volume sucked back into the cylinder prior to the exhaust valve closing, so you would have to be pretty much right at the end of the exhaust system to suck atmospheric (not exhaust) gas across the o2 sensor on the reversion pulse.
2. An o2 sensor doesn't "consume" its test sample so to speak, or if it does it's a TINY amount, so if it's far enough away from the end of the exhaust to avoid item 1 above it's still going to sample exhaust gas on the reversion pulse and not atmospheric gas.
3. The smoothing function/settings in the wideband should let you take this out anyway if it does occur.
4. I don't think any of the above concerns mean anything except at idle, above idle all of this is happening so fast reversion doesn't have much effect. The overall exhaust flow overwhelms the quantity of reversion.
There's no data available anywhere that would cause me to jet, clip, needle or spring my carbs differently between one and another. If I had to do that I'd be thinking something else is screwed up.
The only thing I would ever have different between one carb and the next is the a/f screw and there are tried and true methods to setting that already. I haven't found my wideband to be very consistent or trustworthy at idle, I don't even look at it until the throttle is cracked open and its over 1500 or so.
As far as how far away from the head I still say follow the mfgr's recommendations, mine said about 30" or so and definitely not between the head and a turbo unit due to the intense heat.