A marketeer, plain and simple. I have some other descriptions of the writer but I'll get to that in a moment.
He is not a hack Journo. He is a clever writer.
It was never his intention to rationally debate a point so there is no point in expecting a co-coherent debate of the issues with him.
His intent was to start an argument.
He is prepared to push his readers out of their comfort zones to solicit a reaction, positive or negative.
He wants you to get emotionally charged up, tell your friends, respond, post links and forward email which will, in turn, drive more traffic to his commercial web site.
He uses the techniques of a fisherman. He baits the reader and waits for the strike. He then plays the catch in the comments forum while the bystanders watch and listen.
Caught you all. Hook, line and sinker.
His article, being a compilation of broadly supportable statements that latch onto logic and known fact, is intermingled with emotively contentious opinion that are specifically unsupportable with logic and known fact.
He does not care what side of any two-sided issue you are on. His narrative seeks attraction and reaction from both sides.
Don?t believe for one second that this hypocrite is sincere about his stance. He is a cynical propagandist whose primary aim is to manipulate the reader?s emotions so you will pay attention and react.
He does not care whose manufacturer your loyalties reside with.
He does not care what the consuming public want.
All he knows is that the reader?s top-of-mind awareness of environmental destruction, dwindling resources, energy costs, economic meltdown is NOW and is characterised by fear, uncertainty and doubt.
He can exploit that fear, uncertainty and doubt if he can find the right bait for his hook.
Enter the 2009 V-max. The most eagerly anticipated motorcycle of the New Amercian Century. The cult legend. The bike that can?t be ignored by riders loyal to other brands. A mark that has a huge anticipatory audience thanks to 25 years of press and road exposure of the VMX1200 and years of pre-release marketing by Yamaha and the Yamaha funded press. A new bike with a following of multi-decade hard core loyalists, a separate and larger anticipatory audience already interested and an even bigger audience with at least some awareness of it.
Now take the thing of adoration that the audience is paying attention to and attach to that object the emotion of the top-of-mind fear, uncertainty and doubt from your current worst nightmares by saying it?s an anachronistic ugly dinosaur, lacks technical innovation, environmentally irresponsible, downright criminal and ridden by socially irresponsible hooligans who?s only concern is the impending death of innocent families in their sensible vehicles.
MASSIVE REACTION - from all sides.
Marketeer wins. You lose.
Bottom line this guy is a clever, cynical, hypocritical, fascist fuck and the best way to handle him is to deprive him of any traffic to his site by not publicizing his work.
Now if you'll excuse me, the V-max is warmed up, school just got out and I'm off to terrorize some soccer mum's at the local pre-school.