Pretty kewl, but here's the story behind it from wikipedia:
In a viral video advertisement widely circulated on the internet in 2004 a suicide bomber drives a Polo to his target. The bomb is detonated but the car remains completely intact, to the extent that the event goes unnoticed by bystanders. The ad finally displays the Polo's established tagline, Small but tough. The ad was created by the secretive London-based freelance advertising partnership Lee and Dan, who claimed it was not intended to be viewed by the public. Despite legal action against the partnership by Volkswagen in 2005,[20] there are rumours the ad was secretly commissioned by the company as a form of Viral marketing.
Like that "How a Rocket 3 is made" video that was discreetly actually made by Triumph.