"It has to be local to you. The more unknown the better."
Posts of R&R legends like Zeus36 miss the point of the O.P.'s criterion. While I like nearly all of what/who Zeus36 posted, Jack Hammer was looking for local (to you) bands, and "the more unknown the better."
One guy who was popular in MI back in the 1960's and '70's was Dick Wagner. Anyone on the East Side of the state and who attended local concerts and listened to local MI radio stations probably heard Dick Wagner in his early years, and certainly once he started playing for some nationally-known bands. In the 1960's Dick Wagner was playing in local MI bands like the Invictas (they opened for Jerry Lee Lewis, in Ortonville, I've been to Ortonville, a friend lives there) opening for Roy Orbison at the Devils Lake Theater outside Adrian.
He joined the Eldorados, which had a guest vocalist, before he changed his name to Mitch Ryder, who was known for his hard-driving songs (
Sock It to Me Baby, Devil With A Blue Dress, and others). He then went to Saginaw and played with the Playboys, becoming the house band at The Village Pump. They changed their name and became the Bossmen, and had a regional hit:
Take a Look My Friend. The Bossmen acquired another MI guy, Mark Farner who had played with Terry Knight and the Pack. Farner later went on to join Grand Funk Railroad.
From the Bossmen, Frost joined Bobby Rigg and the Chevelles. This Alpena MI band became the first band to use the name Dick Wagner and the Frosts, with the (s) to be dropped later. Two popular in MI singles they did were
Rainy Day and
Sunshine. This was 1967. Wagner produced a MI band in 1968, Cherry Slush, which charted the Billboard lists with
I Cannot Stop You.
He then performed as the Frost at the Meadowbrook Theater outside Detroit, on a card with two renowned MI bands, the MC5 (
Kick Out the Jams M.F'ers!) and the Stooges, whose best-known member was Iggy Pop. They allegedly were the best-sounding band on the bill there, and that kicked their reputation higher in MI. They began playing regularly at two MI hot spots for concerts The Grande Ballroom and the Easttown Theater. They also were picked to be undercard for concerts at that time in MI by John Mayall (blues were big in MI), Three Dog Night, and Blind Faith, Clapton's band after Cream fell-apart. Other MI bands popular at the time were the Rationals, SRC (Scott Richardson Case), the MC5. and the Amboy Dukes (who did one of the psychedelic staples covered by probably every garage band of the day,
Journey to the Center of Your Mind).
They had signed a contract with Vanguard Records, but Vanguard was best-known as a folk music label, and the Frost was not treated well by the label. They went to San Francisco and opened for BB King, at the Fillmore West, Bill Graham's famous venue. If you ever saw
Apocalypse Now in the director's cut, there was a story about what happened when the helicopter carrying the Playboy Bunnies crashed after doing a 'morale show' for a forward base of Army soldiers. To make the getaway from the Army base, Bill Graham in a cameo role, who was the emcee for the Playboy Bunnies show, set-off some smoke grenades as the Bunnies scrambled aboard the helicopter, and as amped-up soldiers charged the stage, trying to hang onto the helicopter as it took off. Who could blame them, not many Playboy Bunnies in a war zone!
And just because we need to know all-about the 'story behind the story,' an explanation about the Bill Graham Army base visit.
https://www.playboy.com/read/apocalypse-then
Dick Wagner's biggest gig as the Frost was in the summer of 1970, at the Goose Lake Music Festival outside Buchanan MI. I'll post a link so you can read about this event, it was spectacular in the number of performers, and was held for three days.
I was there for all three days, it was a great event.
The Way It Was — Goose Lake International Music Festival, 1970
Lots of pictures!
2020 marks the 50th anniversary of the festival in rural Jackson County.
After the Frost fell-apart, Dick Wagner went on to join a group in NYC, Ursa Major, who opened for Beck, Bogert, and Appice, and also Alice Cooper.
Ursa Major didn't sell records, despite their concert appearances on the undercard. Dick Frost then joined Alice Cooper, where he played on many of Alice's big hits:
“School’s Out”,
“Billion Dollar Babies” and
“Muscle Of Love” albums.
After years with Alice Cooper, Wagner returned to MI where he ran his own recording studio in Saginaw, He died in 2014. A regional MI legend, whose fame was witnessed by many MI residents over the years and who is in the MI Rock & Roll Hall of Fame, as are some of his songs.
Rock on, Dick Wagner.