Well... I figured out Max's biggest issue... the dummy sitting on the seat! I feel soooooo stupid and I should have figured it out faster... the choke lever is "UP" for off. *embarrassed*
Once I figured that out, it's been smooth sailing. Starts really nice (about 1/2 choke, even as cold as it's been), idles a little lower than I'd like (just read where to find the idle adjust screw). Even with the "playing" I did, on a ride, this weekend, I got just under 30mpg. I'll play with speed/throttle/fun control to see how good I can get.
I went on a quest to "find" the v-boost, yesterday. It was nice and sunny, roads had dried (after a few days of rain), so I found a straight stretch and poked the bear. WOO HOO! I'm glad I was "ready" for it, or it could have been very interesting. I just read that there is no rev-limiter, so my visits to "boost land" will probably be few and far between, until I get a little more comfortable with the sounds/feels of her (very difficult to watch the tach, at speed, with a full-face helmet on).